Demo Lounges

They watched. The learned. They tried it themselves. IWSB 2014 produced multiple hands-on demonstration sessions designed to arm operators with know-how and inspiration they can work with immediately.

Industry experts like Master Mixologist Tony Abou-Ganim were on the floor, plus brand ambassadors from companies including Russian Standard Vodka and Beyond Zero.

With understanding AND practices—attendees got back to the front lines of business ready to apply key skills, new products and hot trends—connecting their menu and bar program to raise check averages and move their bottom lines.

The IWSB 2014 Demo Lounges:

Speaker Name


Demo Title

Ian McLaren/Jennifer Contraveos


Le Melon – The Fruit of Kings

Tony Abou-Ganim

The Modern Mixologist

Learn to Make a Perfect Margarita with Tony!

Dale DeGroff

King Cocktail

THE PERFECT Bitters FOR YOUR Manhattan 

Daniel Undhammar

Russian Standard Vodka USA

A Unique Experience of the Best of Russia and the Pride of Poland

H. Joseph Ehrmann

Square One

Square One’s Organic Spirits presents “Culinary-Inspired Cocktails to Tempt a Wide Range of Appetites”

Jason Sherman

Beyond Zero

“In The Rocks!” - A New Category Of Drinking!

Tony Abou-Ganim

The Modern Mixologist

Mojitos with Tony Abou-Ganim

John Swiatowiec

Constellation Brands Beer Division

The “Coronarita”…The “Best of Two Worlds”