An event perfected around matchmaking, IWSB is where restaurateurs taste, pair, engage and taste again to craft a bar menu worthy of their kitchen.
Engage face-to-face with 4,100+ pre-qualified buyers positioned to put your brands and labels in front of thousands of consumers.
At IWSB and NRA Show you'll find everything you need to craft the perfect bar program and send check averages soaring.
Enjoy exclusive air and rail discounts just for IWSB attendees that make coming to Chicago easier and affordable.
We negotiate exclusive rates for attendees at premiere downtown hotels that beat anything you’ll find on Expedia®, Priceline®, or any other travel agency.
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"In Michigan, some of the products aren’t available yet. So, it’s almost like, a way to get ahead of everybody else because you knew about it first."
IWSB evolves every year and we never know just what the industry will bring to the table—get a taste of what happens each May.
Watch The Matchmaking